DFS Group Takes Its Masters of Wines & Spirits Global: A Celebration for Connoisseurs Worldwide

DFS Group, a leading travel retailer known for its curated selection of luxury goods, is taking its acclaimed Masters of Wines & Spirits (MOWS) exhibition on a world tour in 2024. This marks a significant expansion for the event, which has previously been held exclusively in Asia. The move signifies DFS Group’s commitment to catering to a global audience of discerning connoisseurs.

A Legacy of Exquisite Tastings

The MOWS exhibition, launched in 2010, has become a highly anticipated annual event for wine and spirits enthusiasts. It features a meticulously curated collection of the world’s rarest and most sought-after wines, champagnes, and spirits. Past MOWS events have showcased hundreds of exceptional offerings from renowned brands and hidden gems discovered by DFS’ expert buyers.

Expanding Horizons: A Global Celebration

The 2024 world tour promises to be a truly international affair. Specific details about locations and dates haven’t been released yet, but we can expect the MOWS exhibition to travel to major cities renowned for their vibrant culinary and cultural scenes. This global expansion allows DFS Group to share its passion for fine wines and spirits with a wider audience and cater to the growing international community of passionate connoisseurs.

A Multi-Sensory Experience for Discerning Palates

The MOWS exhibition goes beyond simply showcasing exceptional beverages. The event is designed to be a multi-sensory experience for attendees. Guests can expect:

• Expert-Led Tastings: Renowned sommeliers and brand representatives will be on hand to guide guests through the various offerings, sharing their knowledge and insights.
• Interactive Masterclasses: Educational sessions will delve deeper into specific regions, grape varietals, or distilling techniques, allowing attendees to expand their knowledge and appreciation of fine wines and spirits.
• Culinary Delights: Carefully crafted food pairings will complement the beverage selections, showcasing how different wines and spirits can be perfectly matched with specific culinary creations.

A World of Discovery Awaits

The DFS Group’s MOWS exhibition on a world tour is a thrilling development for connoisseurs and casual enthusiasts alike. It offers a unique opportunity to discover rare and exceptional beverages, learn from industry experts, and indulge in a truly multi-sensory experience.

What to Expect Next

As the event draws closer, DFS Group will likely announce the specific tour schedule, including dates and locations for each stop. Additionally, details about participating brands, featured wines and spirits, and ticketing information will be revealed. This exciting global expansion promises to be a highlight for wine and spirits enthusiasts worldwide, fostering a shared passion for exceptional beverages and enriching the cultural landscape in each city it visits.

Image Credit: DFR Group