Bvlgari arrives this fall, Louis Vuitton takes over the Hermès address and Gucci is on its way – the latest chapter for the 1931 village that helped invent the American shopping center
At the end of October, a Roman jeweler will open its doors at 44A Highland Park Village, and it will be the only Bvlgari in North Texas. Behind it, two more of the world’s most recognizable fashion houses are already in line: Louis Vuitton and Gucci. In Dallas, that kind of news does not travel through a mall directory. It travels through the Village, the Spanish-style square at Preston Road and Mockingbird Lane where luxury has been arriving, one storefront at a time, since 1931.
These are not simply new tenants. They are proof of an idea nearly a century old: that a shopping center could be a town square first, and that if the square was beautiful enough, the world would come to it.
Highland Park Village New Stores: Bvlgari, Louis Vuitton and Gucci
Bvlgari comes first. The Italian fine jeweler is set to open at 44A Highland Park Village at the end of October 2026, its only location in North Texas. Gucci will follow at 100 Highland Park Village, Suite 105, although the Village has not yet shared an opening date.
The most intriguing move belongs to Louis Vuitton. The French house will open at 21 Highland Park Village, the address Hermès has occupied for years, once Hermès relocates to a new, expanded boutique within the center.
For Stephen Summers, CEO of the Summers Group and one of the Village’s owners, the arrivals say as much about the city as about the brands. He called them «a testament to the incredible strength of the Dallas market.»
The Hermès Move: One French House Makes Room for Another
In most shopping centers, a store leaving its space is a vacancy. At Highland Park Village, it is a promotion. Hermès is not departing; it is growing, and the boutique it leaves behind will become one of the most closely watched storefronts in Texas.
The timeline gives the Village a season of anticipation. The Village expects Hermès to move into its larger home in early 2027, after which Louis Vuitton can begin its own chapter at 21 Highland Park Village. Until then, Dallas shoppers have Bvlgari to discover, and an open question to follow: when Gucci will finally arrive.
What’s Coming to Highland Park Village
- Bvlgari: 44A Highland Park Village; opening end of October 2026; the brand’s only North Texas location.
- Louis Vuitton: 21 Highland Park Village, in the current Hermès space.
- Hermès: Moving to a new, expanded boutique within the Village, expected in early 2027.
- Gucci: 100 Highland Park Village, Suite 105; opening date not yet announced.
- Behind the scenes: An $11 million renovation filed for two of the Village’s buildings.
A 1931 Idea: How Highland Park Village Shaped the Modern Shopping Center
The story begins with family. Hugh Prather and Edgar Flippen, the sons-in-law of Highland Park founder John Armstrong, wanted their young town to have a square of its own. They hired architects Marion Fooshee and James Cheek, who studied the vernacular architecture of Spain, Mexico and southern California before drawing a single plan.
Their design broke with every convention of its day. Instead of lining the stores along the street, Fooshee and Cheek turned them inward, facing a shared interior of parking and plaza, and wrapped the whole complex in a Spanish Colonial Revival dress. Highland Park Village opened in 1931 with everyday essentials, including a grocery, and in 1935 construction began on the Village Theatre. The Urban Land Institute would later call it the prototype for the modern planned shopping center, and many historians describe it as the first self-contained shopping center in the country.
Luxury came later, and deliberately. Beginning in 1976, the Henry Miller family transformed the aging center into a destination for fine goods. In 2000, the federal government designated Highland Park Village a National Historic Landmark, and in 2009 the Summers and Washburne families acquired it, opening a new era of international fashion houses.
«A shopping center could be a town square first.»
Building the Next Chapter of Highland Park Village
The new names are only the visible part of the change. In 2026, the Village’s owners filed plans with the state for an $11 million renovation of two buildings within the complex.
Today, the Village counts more than 60 stores and restaurants. The formula has hardly changed since Prather and Flippen first imagined it: a beautiful square, a sense of arrival, and a neighborhood that treats a shopping trip as a social occasion.
Nearly a century later, the question the Village answers each season is a simple one: do the best names in the world still want to be here? This October, Bvlgari is answering yes. Louis Vuitton and Gucci are next in line.
Frequently Asked Questions
What new stores are coming to Highland Park Village?
Bvlgari, Louis Vuitton and Gucci are joining Highland Park Village. Bvlgari opens at 44A Highland Park Village at the end of October 2026, Louis Vuitton will take over the current Hermès space at 21 Highland Park Village, and Gucci is headed to 100 Highland Park Village, Suite 105.
When does Bvlgari open in Dallas?
Bvlgari is set to open at the end of October 2026 at 44A Highland Park Village. It will be the Italian jeweler’s only location in North Texas.
Is Hermès leaving Highland Park Village?
No. Hermès is moving to a new, expanded boutique within Highland Park Village, expected in early 2027. Louis Vuitton will then open in Hermès’ current space at 21 Highland Park Village.
What is Highland Park Village known for?
Highland Park Village is Dallas’ historic open-air luxury shopping center. Opened in 1931 in a Spanish Colonial Revival style, it is widely described as the first self-contained shopping center in the United States, was named a National Historic Landmark in 2000 and now counts more than 60 stores and restaurants.
What family owns Highland Park Village?
The Summers and Washburne families have owned Highland Park Village since acquiring it in 2009. Stephen Summers, CEO of the Summers Group, is among the owners. The center was originally developed in 1931 by Hugh Prather and Edgar Flippen.
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